The Student Room gives access to highly-engaged postgraduate prospects who are looking at their study options.

By working with us, you can capture the attention of students at a pivotal moment in their student decision-making journey and benefit from The Student Room's credibility within the student community.

Our audience:

• 23% of our audience are currently studying at undergraduate level
• 15% of our users are aged 22-24
• 76% UK, 24% International split

On site we see:

• 575,000 monthly pageviews to postgraduate content
• 1.4 million visits annually to our Postgraduate Applications forum

The Student Room is buzzing with conversations around continuing study not only in the dedicated forum but across other forum threads. Site-wide discussion of postgraduate conversations delivered seven million page views in 2024, with peak traffic from mid January to May.

Build your TSR Community

Utilise our Ambassador tool on site to post content or engage with prospective students, build your community. An exclusive feature of the UPP Unlimited package, we position and badge your Ambassadors as the authoritative voice of your university, so students know they can trust your communications.

You will be at the heart of opinion-forming conversations where they can post and answer questions, set up threads on topics that matter to you, and respond when students are talking about your university.

Drive brand awareness and optimise early engagement

Brand awareness is crucial in the early decision-making stages, so we can position your university brand in high traffic areas of our site where your impressions will make a lasting impact. You can also use the Ambassador tool to answer questions and promote your university on applicant threads. Or email our database of prospective students to build brand with certain subject areas.

Inform and influence prospective applicants

Prospective postgraduate students are looking for information on The Student Room, so why not hold a discussion partnership around the topic? You will be seen and remembered by students who are sending strong signals that they are considering applying soon.

Target your ideal audience

Do you have specific audience criteria in mind? We can target your postgraduate prospects based on their intended location for study, their subject preferences and their online behaviour (for example, if they have recently looked up postgraduate courses or read articles about postgraduate funding).

Be positioned where students are seeking advice

Your brand will be displayed across the platform where thousands of prospects seek advice about postgraduate qualifications. View postgraduate forum.

Communicate your messages with student applicants who are already researching relevant content. View postgraduate resources, advice and content.

Our range of unique student marketing solutions can influence postgraduates' decisions as they’re being made.