Useful resources - How students think, feel and behave
Youth marketing is what we know. We’re always sharing new data, trends and reports we learn from our student community. Use these resources to gain insights into the youth market and apply the learnings to your organisation’s marketing approach.
Results from monthly omnibus survey of prospective undergraduate students considering starting a university course in 2024 or 2025, aged 16+ (April 2024)
These reports have more recent summaries (above) covering that topic or can be requested from the archive
Student Spending Trends
Understand Gen Z consumer behaviour. We surveyed 1228 students in March and April 2022 to find out about their shopping habits, planned purchases and brand preferences.
How prospective undergraduates feel about the cost of living
A September 2022 survey on 2023 and 2024 entry prospective undergraduates to discover what impact the cost of living crisis is having on student recruitment.
Navigating Changing Options is a regular temperature check, exploring the needs of young people considering or currently undertaking higher education. A follow-up to The Student Room’s successful annual Options reports, this research was initially developed in response to the first Covid-19 lockdown.
