geotargeting for schools and colleges

The benefits of geotargeting for student recruitment

Choosing a school or college is a major decision for students and their parents. Single-parent households and households where both parents work full time are increasingly common, making the daily school run and childcare a big challenge for parents. Location has never been more important.

What is geotargeting?

Geotargeting is a kind of segmentation that allows you to advertise to an audience based on their geographical location.

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New video series: why brand’s essential for universities

Watch our new video insights series: Why brand’s essential for universities. This series is designed to help marketers, HE professionals and university staff build a powerful and effective university brand. Having a strong brand means that your year-on-year success does not hinge entirely on your individual campaigns. Applicants will come to you because they know your value as an institution and what you can offer.

postgraduate learner

Postgraduate education: understanding your audience

If you’re promoting postgraduate education, then it’s important to understand your target market. We’ll look at key trends across our postgraduate education audience to help you plan your targeting and engagement strategy.

postgraduate studying

5 postgraduate funding tips to reassure applicants

Debt is the biggest deterrent for students considering applying for postgraduate study. In the last thirty days, 133,500 users* accessed our postgraduate content to seek advice about further study. Most already have considerable loans from their undergraduate degrees, so they’re in need of postgraduate funding tips.

Use these five strategies in your communications to reassure your prospects that they can afford to continue their studies.

We’ll also share conversations from postgraduate applicants on The Student Room to give you an insight into the objections or barriers that influence students.

6 answers to your questions about postgraduate applicants

6 answers to your questions about postgraduate applicants

What motivates undergraduates to continue with further study? How should you adapt your messaging and creative for a postgraduate audience? What is an applicant’s biggest worry? We’re sharing the answers to your burning questions in our latest blog post. Check it out to uncover all the information you need to attract and engage your future applicants.

students applying to university on a laptop

Applying to university: the student journey

Applying to university is a huge decision for students. But do you know what they’re going through at each stage in the application process?

Today we’ll share a roadmap, with examples from real students, to identify the key milestones and questions in the student journey. You can use this to plan relevant content and identify the best times to interact with university candidates.

GCSE Results Day

Infographic – GCSE Results Day 2019

This year on GCSE Results Day alone we had nearly half-a-million users visit The Student Room to celebrate, commiserate and support their peers getting their results. Explore all the action including top content, searches and conversations.

Infographic – A-Level Results Day 2019

A-level Results Day & Clearing is guaranteed to be a busy time on The Student Room. This year on Results Day alone we had nearly half-a-million users, 1.6 million pageviews and users spent a combined 32,000 hours on-site.