5 postgraduate funding tips to reassure applicants

postgraduate studying

Debt is the biggest deterrent for students considering applying for postgraduate study. In the last thirty days, 133,500 users* accessed our postgraduate content to seek advice about further study. Most already have considerable loans from their undergraduate degrees, so they’re in need of postgraduate funding tips.

Use these five strategies in your communications to reassure your prospects that they can afford to continue their studies.

We’ll also share conversations from postgraduate applicants on The Student Room to give you an insight into the objections or barriers that influence students.

#1 Be clear about postgraduate degree costs

It might sound obvious, but let your applicants know how much they’ll need to pay for a postgrad degree. Sharing a realistic cost model removes the fear of uncertainty and helps your applicants plan a budget.

Include living costs and course materials in the projections. Make sure these costs are specific to your university and share local information like travel, drink or restaurant costs.

Why not ask your existing postgraduate students to talk to applicants, or to share blogs or videos explaining how they funded their studies?

students budgeting

Our users asked:

Bonus tip: Many universities use Official Reps to open peer-to-peer conversations between existing and prospective students.

#2 Advise postgraduates about part-time jobs and other sources of income

Do you offer postgrad teaching positions or jobs on campus? Is it realistic for students to balance work and their studies? Again, it would be helpful to share examples from your existing students to reassure applicants.

You could also point out local recruiters, part-time jobs, on-campus career services or opportunities to participate in paid research.


postgraduate student part-time job

#3 Share expert postgraduate financing and loan advice

Signpost information about where applicants can get funding for their studies. Remember to include information for students studying abroad (e.g. Erasmus).

Using well-known trusted experts or recognised supervisors is a great way to appear impartial and build trust.  The dual-branding gives applicants confidence in the information you provide and develops brand affinity.

Coming soon: Postgraduate content hub on thestudentroom

The postgraduate hub will be the go-to location for over 135,000 users interested in postgraduate degrees. You can share useful advice and content for applicants here.

funding postgraduate loans

#4 Point out the perks of being a student again

Postgraduate students are entitled to many of the same discounts and special offers as undergraduates. Remind your applicants that their cost of living will be reduced when they start their course.

Letting applicants know where they can get the best student deals is an opportunity to build your relationship by providing real value.

student discounts for postgraduates

#5 Emphasise the return on investment

Students need to know they are getting value for money. Why should they pay for another degree instead of earning a salary?

Demonstrate all the benefits that another degree could offer in your messaging, with real-life examples. This could be higher earning potential, access to better careers, the chance to study under prestigious lecturers or other tangible incentives.

better jobs for postgraduates

We can help you attract and convert more applicants

If you found this blog on postgraduate funding tips helpful, you might be interested in our other postgraduate and student insight blogs. Such as 6 answers to your questions about postgraduate applicants or Postgraduate education: understanding your audience.

The Student Room can reach thousands of prospects to boost your postgraduate course applications. We have the data to achieve your goals, whether you choose a partnership, content or a tailored marketing solution.

Call 0800 999 3222, email hello@thestudentroom.com or use our online form to get in touch.

*Benchmarking report: The number of users (devices and browsers) we can target who have viewed relevant content (data from Oct 2019).