Watch our new video insights series: Why brand’s essential for universities
Video 2: Marketing budget: brand vs campaigns? | Lorna Greville – Education Account Director/HE specialist
This week Lorna offers guidance on the ideal proportion of your budget to allocate to brand marketing vs campaign activities. She also reveals the risks of neglecting your brand.
Video 1 : Uni brand is essential | Lorna Greville – Education Account Director/HE specialist
Why does brand even matter when it comes to student recruitment? Lorna explains why in this video.
Watch out for more videos about why brand’s essential for universities here.
This series is designed to help marketers, HE professionals and university staff build a powerful and effective university brand. Having a strong brand means that your year-on-year success does not hinge entirely on your individual campaigns. Applicants will come to you because they know your value as an institution and what you can offer. You’ll learn:
- how to build brand awareness
- how to talk to students and what they really care about in terms of value alignment
- the long term benefits of investing in brand
- when to communicate with students
- what to shout about to build your reputation
We will also be releasing insights videos about other topics related to student marketing, so even if you aren’t a university, watch this space.
You can also sign up for our webinar series here. Our next webinar “How you can acquire and boost postgraduate numbers in 2020” is at 10am on 29th January 2020, sign up here to secure your space.
For student marketing solutions or support with branding, check out our services here.