Higher ed marketing: How to boss the five essential stages in your student recruitment strategy

Want to add some oomph to your student marketing campaigns and take your applicant recruitment numbers to the next level? While recruiting students for your university is not a linear process, these key ingredients are vital to your success – research, brand awareness, nurture/engagement, lead generation and applicant conversion.

While we know you’re already aware of these stages, we have some performance-boosting ideas for you. We’ll also show you how our new offering, UPP Unlimited, weaves seamlessly into your existing strategy, enhancing the impact of activities at every stage of the student journey.

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Will applicants attend your university open days?

As the colder months draw in and seasonal bugs rear their ugly heads, we wondered – do students feel safe attending student recruitment events? Covid-19 levels across the country are high, prompting worries that those harmless coughs or sniffles could be something more sinister. So is this putting students off from attending open days?

We included additional questions in our October TSR Asks survey to get a snapshot of student sentiment and find out what universities can do to adapt open day events.