The Student Room, the UK’s largest online student community, today announced the acquisition of market research and insight consultancy, Vincent Consulting, and the launch of a new research division, TSR Insight.
TSR Insight, led by Vincent Consulting’s founder Julie Vincent, will significantly extend The Student Room’s range of research, insight and data services in the education, government and consumer sectors. TSR Insight will have exclusive access to The Student Room community for research, as well as targeting other audiences.
The Student Room is the UK’s leading education website (ComScore data), with over 75 per cent of UK students using the site and attracts over 10 million visitors a month. It uniquely offers a safe space for students to support each other and gain advice on their studies, exams and personal concerns.
Pete Barnes, The Student Room managing director, comments:
“The acquisition of Vincent Consulting is a powerful addition to The Student Room. It will allow us to help our existing and new clients in the world of youth marketing to gain deeper insights into the motivations and concerns of young people. The Student Room is constantly evolving, and I am confident that TSR Insight will be exceptionally well received by the market.”
Julie Vincent, director of TSR Insight, adds:
“The team at Vincent Consulting are excited to be part of this next evolution of The Student Room, we can offer clients consultancy and research expertise coupled with a vastly enhanced offer through the launch of TSR Insight. We are joining at a challenging time for young people, students and universities.
With more competition to attract students, and challenging decisions to be made, there has never been a greater need for The Student Room’s partners to gain better insight through robust market research in order to survive and thrive in the current climate.”
Today’s acquisition will also give The Student Room a second office in Sheffield, in addition to the head office in Brighton.