Covid-19 and demand for postgraduate courses

History tells us that when the economy goes down, postgraduate applications go up. After the 2008 financial crisis, postgraduate student numbers grew by an average of 4.4% per cycle between 2007/8 and 2010/11 (HESA).  Between the 2011/12 to 2019/20 cycles numbers adjusted back down, then returned to a trend growth rate of around 2% a year. So can we expect a surge in postgraduate applications in our current economic climate? This blog will look at some of the key factors affecting postgraduate demand, postgraduate funding and the competitor landscape, reasons that applicants are drawn to postgraduate study, and the trends we are seeing in students’ postgraduate course and career choices.

student in lockdown

The impact of lockdown measures on students in 2021

As we head into the second month of 2021, we’re mindful that students have been in and out of lockdowns for almost a year.

Covid-19 has impacted every aspect of their learning, social lives and futures, and record numbers are seeking support on The Student Room.

So what do young people think about how their education is being handled? We’ve been keeping a close eye on student behaviour and sentiment throughout January to find out.*

open day improvement techniques

Tia’s Blog: Improving Open Days – A Student’s Perspective

Going to university Open Days can be an overwhelming experience for students. For most, choosing a university is one of the biggest decisions they have ever had to make. Based on my experiences, I have compiled a list of fresh ideas which will reassure your applicants and in turn improve your Open Days.

Tia intern

Tia’s Blog: My first week as a TSR intern

Hi, I’m Tia, a second-year student from the University of Sussex. I’m sharing my experiences of my first week interning in Marketing at TSR. Watch my video and find out what I’ve been doing. I’ll keep you posted on my progress.

Youth marketing strategies for brands

Top youth marketing strategies for brands

Students, Gen Z, youths, the future generation. Call them what you like, they are here and they have purchasing power. So what do they want from your brand and what kind of relationship should you build with your youth marketing strategy? We’ve pulled together the latest youth research trends to help you understand this audience and spot the ideal opportunities to engage.