The risks associated with ad misplacement have increased dramatically in recent years, making brand safety a hot topic. This article explores ways to keep your brand safe and how The Student Room can help with this.
Is a postgraduate degree still the top choice after graduating?
This year we’ve seen an interesting decrease in the likeliness to do a postgraduate degree (PG) compared to 2017, where further study was the top pathway choice. top pathway choice. Explore what this means for universities and marketers.
Key findings from Options: Parental influences and information sources
This article explores how students research their options, the significant people and support sources to take into consideration and what this means for higher education marketers.
OPTIONS 2018 – FREE ANNUAL REPORT
Each year we survey thousands of students to discover their perceptions of the options available to them after school, college or university to give you a unique insight into their decision-making journey.
Postgraduates: Who they are, what they want to hear and how to engage them
What are the reasons for students to stay in education after their undergraduate degree? What influences their decision to do a postgraduate degree? We’ve pulled key insights from activity on The Student Room to give you a unique window into students’ behaviour and motivations when it comes to postgraduate (PG) study.
What students want from brands – Short-term deals vs long-term investment
Young people are more switched-on and consumer savvy than ever. In a digital world where they’re constantly inundated with advertisements of new products, brand deals and the latest discounts, how do you know what you’re offering is cutting through the noise? And most importantly how do you know it’s what your target audience wants to hear?
How Students are Feeling About Results Day 2018
With A-level Results Day today, students across the UK are experiencing an array of emotions from excitement to terror. Being the UK’s largest online student community, The Student Room delved into student sentiment to explore how they’re feeling about their results and the impact of receiving their grades.
Advertising to Student Consumers – the When, What and Where for Brands
Students are better switched-on to the marketing world than ever. With advertising being selected as the least influencing factor in their spending, young people are becoming more and more wise to generic advertising. Calling for marketeers to become more unique and personalised with their approach.
Are You Engaging with Pre-App Students Early Enough?
As open day season approaches, we turned to our community of over 10 million monthly users to understand students’ perceptions of these key conversion events, and how significant they are when deciding their next steps.
STUDENT ATTITUDES TOWARDS UNIVERSITY FEE REFORM
We surveyed a sample of over 1,000 students to understand their attitude towards university fee reform. This report shares key insights into the narrowing of provision, commercialisation of universities and student purchase rationale.
EXAMS PERIOD 2018 – INFOGRAPHIC
We surveyed over 1,100 respondents to understand student spending habits and give you a unique insight into what they purchase in preparation for university.
WE NEED TO TALK ABOUT PROGRAMMATIC ADVERTISING
We surveyed over 1,100 respondents to understand student spending habits and give you a unique insight into what they purchase in preparation for university.