Higher ed marketing: How to boss the five essential stages in your student recruitment strategy

Want to add some oomph to your student marketing campaigns and take your applicant recruitment numbers to the next level? While recruiting students for your university is not a linear process, these key ingredients are vital to your success – research, brand awareness, nurture/engagement, lead generation and applicant conversion.

While we know you’re already aware of these stages, we have some performance-boosting ideas for you. We’ll also show you how our new offering, UPP Unlimited, weaves seamlessly into your existing strategy, enhancing the impact of activities at every stage of the student journey.

Preparing for work. 2022 school-leavers share their plans and concerns

TSR Insight’s Navigating Changing Options research revealed some fascinating insights about how Year 13s (or equivalent) are preparing for the world of work.

Discover how confident they feel about their employment prospects, how they are making decisions about their careers, and their views on degree apprenticeships.

Postgraduate research: what’s impacting applications now?

In March we launched the Big Spring Term Survey to gather young people’s views on a range of topics relating to student life and education. The responses from current undergraduates showed that there are huge opportunities for universities to increase postgraduate numbers by helping applicants to understand their options.

Year 12 students

7 things you need to know about Year 12 students

It won’t be long until the current Year 12s are making decisions about their post-18 education pathways – whether that is university, a job, an apprenticeship or something else. This September, they will be Year 13s in their final year of school.

The Student Room has around 600,000 users a month who are currently in Year 12.1 In this blog, we’ll reveal what’s on their minds so that you can adapt your communication strategy to engage and support Year 12 students.

covid-19 masks students

The financial fallout of covid-19 and what it means for your student recruitment

Nearly half of students are currently experiencing financial difficulties due to Covid-19, according to our latest poll.

The poll also revealed significant inequality in what students are experiencing, as over 13% said they have better financial opportunities as a result of the pandemic.

We’ve taken a look at some of the comments on The Student Room to find out how covid-19 is impacting young people financially today. We found three key themes across those who are struggling: graduate careers, accommodation, and finding part-time work while studying.