National Careers Service Case Study

How the National Careers Service reached a wider student audience

The National Careers Service, an organisation that provides free, up-to-date, impartial information, advice on careers, skills and the labour market in England, were looking for ways to reach a wider student audience and encourage interaction whilst continuing to provide life-changing advice to young people.

“Things I Wish I Knew When I was a Client During Clearing”

By Tony Lyons, Head of Commercial Marketing at TSR. “I suppose I’m becoming a little bit of an old hand at this Clearing thing; it’s hard to believe I’m on my third year at TSR and have experienced four in various roles at universities, including Head of Marketing.”

What No One Tells You About the Viewability of Your Ads

The very least advertisers should expect when they commission a campaign is that it will be seen. But in the competitive digital market too often this isn’t the case. Integral Ad Science report that as much as half of all advertising goes unseen, giving meticulously crafted messages little chance to connect.


Every marketer wants to squeeze maximum value from their budget but buying cheap programmatic advertising is not always the way to do this. Ads will be served widely but not necessarily to the intended audience.


The BBC turned to The Student Room to get an insight into the sector and how students are feeling about …