Youth marketing strategies for brands

Top youth marketing strategies for brands

Students, Gen Z, youths, the future generation. Call them what you like, they are here and they have purchasing power. So what do they want from your brand and what kind of relationship should you build with your youth marketing strategy? We’ve pulled together the latest youth research trends to help you understand this audience and spot the ideal opportunities to engage.

How to do research right

Don’t get your brief in a twist: here’s how to do research right

Have you ever commissioned or carried out research, and the results weren’t what you wanted? Perhaps you never have because you’re not sure of the best way to do it? Here’s the know how to feel confident you’re asking the right questions, of the right people, in the right way when creating a water tight brief.

Did the influencer kill the role model star?– Who inspires gen Z?

Who is the modern-day role model? Are social influencers the new celebrity endorsers? Do young people really trust them? Explore the truth behind the power of influencers, how they make young people feel and identify who truly inspires and resonates with today’s gen z.

Mhairi - Podcast

Podcast: The experts guide to youth marketing

In this podcast series, we will be speaking with our internal experts at The Student Room to bring you insights and tips from the UK’s largest online student forum to help you gain a more in-depth understanding across a multitude of areas when it comes to youth marketing.

Proof awareness content leads to conversion

For brands, freshers presents a crucial time of year for consumer activity. Thinking about your marketing activity early will enable you to maximise on the awareness stage and harness the power that organic brand awareness reaps when it comes to conversion.

Freshers: Where they’re spending and what they want to know

We’re sharing insights and trends into the spending habits of prospective undergraduates; the influences on spending behaviour, purchase trends in preparation for university and market-leading brands. As well as this, we reveal popular content on The Student Room for freshers when it comes to uni life, whilst also giving you the first look into how you can get involved.

Students’ advice to improve Open Days and ensure turnout

Open days are a highly influential tool when it comes to university decision-making. We asked users on The Student Room to share their thoughts on what makes a good open day, how universities could improve them, and what mobilises them to turn up.

YMS London – Largest youth marketing festival

In April, our very own Hannah Morrish who is the Student Choice and Education Lead at The Student Room will take to the mainstage of YMS London to present ‘Influencers killed the role model star – who inspires today’s Gen Z?’ She will be showcasing the very best of insights from the UK’s largest online student community and addressing your burning questions.

What students want from brands - Short term deals vs long-term investment

What students want from brands – Short-term deals vs long-term investment

Young people are more switched-on and consumer savvy than ever. In a digital world where they’re constantly inundated with advertisements of new products, brand deals and the latest discounts, how do you know what you’re offering is cutting through the noise? And most importantly how do you know it’s what your target audience wants to hear?

Young consumers: passion, persistence and pester power

Young consumers: passion, persistence and pester power

Pester power is the influence children have when persuading their parents to buy advertised goods. It tends to be an outdated term that’s usually portrayed negatively in the press. However, we’re proposing pester power is very much still alive and happening not only in children’s early years but all the way through to their teens.