92% of prospective undergraduates are concerned about the rising cost of living, according to our September survey The Student Room …
HSBC is working with The Student Room to demystify student finance and help young people access the resources and funding they need. We asked Annette Whalley, Senior Education Consultant, to tell us why this Student Finance awareness campaign is so important.
Promoting properties to students can be complicated. With so many accommodation options open to prospective tenants, how can you be …
Black Friday promotions are about selling a lot of product quickly. In 2018, retail sales on the day spiked by +292%, while sales on the following Saturday, Sunday and Monday also showed an increase of over +100% against the previous month.* With high competition and such a small window of frenzied activity, the deals need to be spot on.
Our youth community has revealed the top Black Friday deals students want. Follow our tips and we guarantee you’ll excite these customers.
While a one-off campaign can deliver great results for a specific objective, with the best will in the world, it can’t give you a holistic view of your brand. There simply isn’t time to test everything. That’s where a TSR partnership can really add value.
Advice from a student’s very own perspective, on how to build a relationship with the Gen Z youth market during freshers week.
15 million pages on The Student Room were viewed during the 2019 exam period. Check out the impressive statistics!
Students, Gen Z, youths, the future generation. Call them what you like, they are here and they have purchasing power. So what do they want from your brand and what kind of relationship should you build with your youth marketing strategy? We’ve pulled together the latest youth research trends to help you understand this audience and spot the ideal opportunities to engage.
Have you ever commissioned or carried out research, and the results weren’t what you wanted? Perhaps you never have because you’re not sure of the best way to do it? Here’s the know how to feel confident you’re asking the right questions, of the right people, in the right way when creating a water tight brief.
Who is the modern-day role model? Are social influencers the new celebrity endorsers? Do young people really trust them? Explore the truth behind the power of influencers, how they make young people feel and identify who truly inspires and resonates with today’s gen z.
In this podcast series, we will be speaking with our internal experts at The Student Room to bring you insights and tips from the UK’s largest online student forum to help you gain a more in-depth understanding across a multitude of areas when it comes to youth marketing.
For brands, freshers presents a crucial time of year for consumer activity. Thinking about your marketing activity early will enable you to maximise on the awareness stage and harness the power that organic brand awareness reaps when it comes to conversion.
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