Published 24 May 2023 Although student recruitment teams need to juggle attraction campaigns for Year 12 as well as nurturing …
The life of a student is far from carefree: how prospective undergraduates are feeling and the support they want
Published 16 March 2023 98% of the prospective undergraduates we spoke to have some type of worry at the moment, …
How prospective undergraduates feel about the cost of living crisis
92% of prospective undergraduates are concerned about the rising cost of living, according to our September survey The Student Room …
HSBC partners with The Student Room to help young people understand Student Finance
HSBC is working with The Student Room to demystify student finance and help young people access the resources and funding they need. We asked Annette Whalley, Senior Education Consultant, to tell us why this Student Finance awareness campaign is so important.
Accommodation choices: what matters most to student tenants
Promoting properties to students can be complicated. With so many accommodation options open to prospective tenants, how can you be …
5 Black Friday deals students want
Black Friday promotions are about selling a lot of product quickly. In 2018, retail sales on the day spiked by +292%, while sales on the following Saturday, Sunday and Monday also showed an increase of over +100% against the previous month.* With high competition and such a small window of frenzied activity, the deals need to be spot on.
Our youth community has revealed the top Black Friday deals students want. Follow our tips and we guarantee you’ll excite these customers.
How a TSR partnership benefits your brand strategy
While a one-off campaign can deliver great results for a specific objective, with the best will in the world, it can’t give you a holistic view of your brand. There simply isn’t time to test everything. That’s where a TSR partnership can really add value.
Tia’s Blog: How To Market To Gen Z Freshers
Advice from a student’s very own perspective, on how to build a relationship with the Gen Z youth market during freshers week.
Infographic: Exams period 2019
15 million pages on The Student Room were viewed during the 2019 exam period. Check out the impressive statistics!
Top youth marketing strategies for brands
Students, Gen Z, youths, the future generation. Call them what you like, they are here and they have purchasing power. So what do they want from your brand and what kind of relationship should you build with your youth marketing strategy? We’ve pulled together the latest youth research trends to help you understand this audience and spot the ideal opportunities to engage.
Don’t get your brief in a twist: here’s how to do research right
Have you ever commissioned or carried out research, and the results weren’t what you wanted? Perhaps you never have because you’re not sure of the best way to do it? Here’s the know how to feel confident you’re asking the right questions, of the right people, in the right way when creating a water tight brief.
Did the influencer kill the role model star?– Who inspires gen Z?
Who is the modern-day role model? Are social influencers the new celebrity endorsers? Do young people really trust them? Explore the truth behind the power of influencers, how they make young people feel and identify who truly inspires and resonates with today’s gen z.