students at university

How a TSR partnership benefits your brand strategy

While a one-off campaign can deliver great results for a specific objective, with the best will in the world, it can’t give you a holistic view of your brand. There simply isn’t time to test everything. That’s where a TSR partnership can really add value.

students applying to university on a laptop

Applying to university: the student journey

Applying to university is a huge decision for students. But do you know what they’re going through at each stage in the application process?

Today we’ll share a roadmap, with examples from real students, to identify the key milestones and questions in the student journey. You can use this to plan relevant content and identify the best times to interact with university candidates.

Youth marketing strategies for brands

Top youth marketing strategies for brands

Students, Gen Z, youths, the future generation. Call them what you like, they are here and they have purchasing power. So what do they want from your brand and what kind of relationship should you build with your youth marketing strategy? We’ve pulled together the latest youth research trends to help you understand this audience and spot the ideal opportunities to engage.

How to do research right

Don’t get your brief in a twist: here’s how to do research right

Have you ever commissioned or carried out research, and the results weren’t what you wanted? Perhaps you never have because you’re not sure of the best way to do it? Here’s the know how to feel confident you’re asking the right questions, of the right people, in the right way when creating a water tight brief.

Did the influencer kill the role model star?– Who inspires gen Z?

Who is the modern-day role model? Are social influencers the new celebrity endorsers? Do young people really trust them? Explore the truth behind the power of influencers, how they make young people feel and identify who truly inspires and resonates with today’s gen z.

Mhairi - Podcast

Podcast: The experts guide to youth marketing

In this podcast series, we will be speaking with our internal experts at The Student Room to bring you insights and tips from the UK’s largest online student forum to help you gain a more in-depth understanding across a multitude of areas when it comes to youth marketing.

Proof awareness content leads to conversion

For brands, freshers presents a crucial time of year for consumer activity. Thinking about your marketing activity early will enable you to maximise on the awareness stage and harness the power that organic brand awareness reaps when it comes to conversion.

Freshers: Where they’re spending and what they want to know

We’re sharing insights and trends into the spending habits of prospective undergraduates; the influences on spending behaviour, purchase trends in preparation for university and market-leading brands. As well as this, we reveal popular content on The Student Room for freshers when it comes to uni life, whilst also giving you the first look into how you can get involved.

students at an open day

Students’ advice to improve Open Days

Open days are a highly influential tool when it comes to university decision-making. We asked users on The Student Room to share their thoughts on what makes a good open day, how universities could improve them, and what mobilises them to turn up.

YMS London – Largest youth marketing festival

In April, our very own Hannah Morrish who is the Student Choice and Education Lead at The Student Room will take to the mainstage of YMS London to present ‘Influencers killed the role model star – who inspires today’s Gen Z?’ She will be showcasing the very best of insights from the UK’s largest online student community and addressing your burning questions.