Have you ever commissioned or carried out research, and the results weren’t what you wanted? Perhaps you never have because you’re not sure of the best way to do it? Here’s the know how to feel confident you’re asking the right questions, of the right people, in the right way when creating a water tight brief.
Who is the modern-day role model? Are social influencers the new celebrity endorsers? Do young people really trust them? Explore the truth behind the power of influencers, how they make young people feel and identify who truly inspires and resonates with today’s gen z.
In this podcast series, we will be speaking with our internal experts at The Student Room to bring you insights and tips from the UK’s largest online student forum to help you gain a more in-depth understanding across a multitude of areas when it comes to youth marketing.
For brands, freshers presents a crucial time of year for consumer activity. Thinking about your marketing activity early will enable you to maximise on the awareness stage and harness the power that organic brand awareness reaps when it comes to conversion.
We’re sharing insights and trends into the spending habits of prospective undergraduates; the influences on spending behaviour, purchase trends in preparation for university and market-leading brands. As well as this, we reveal popular content on The Student Room for freshers when it comes to uni life, whilst also giving you the first look into how you can get involved.
Open days are a highly influential tool when it comes to university decision-making. We asked users on The Student Room to share their thoughts on what makes a good open day, how universities could improve them, and what mobilises them to turn up.
In April, our very own Hannah Morrish who is the Student Choice and Education Lead at The Student Room will take to the mainstage of YMS London to present ‘Influencers killed the role model star – who inspires today’s Gen Z?’ She will be showcasing the very best of insights from the UK’s largest online student community and addressing your burning questions.
Young people are more switched-on and consumer savvy than ever. In a digital world where they’re constantly inundated with advertisements of new products, brand deals and the latest discounts, how do you know what you’re offering is cutting through the noise? And most importantly how do you know it’s what your target audience wants to hear?
Pester power is the influence children have when persuading their parents to buy advertised goods. It tends to be an outdated term that’s usually portrayed negatively in the press. However, we’re proposing pester power is very much still alive and happening not only in children’s early years but all the way through to their teens.
The marketing world is full of acronyms, abbreviations and complicated terms. Being digital experts in what we do, we’re explaining the top digital advertising terms that can help you become an expert in your marketing journey. From the basics, performance to targeting and optimisation, we’re explaining the key terms.
Students are better switched-on to the marketing world than ever. With advertising being selected as the least influencing factor in their spending, young people are becoming more and more wise to generic advertising. Calling for marketeers to become more unique and personalised with their approach.
The very least advertisers should expect when they commission a campaign is that it will be seen. But in the competitive digital market too often this isn’t the case. Integral Ad Science report that as much as half of all advertising goes unseen, giving meticulously crafted messages little chance to connect.
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