While a one-off campaign can deliver great results for a specific objective, with the best will in the world, it can’t give you a holistic view of your brand. There simply isn’t time to test everything. That’s where a TSR partnership can really add value.
Applying to university is a huge decision for students. But do you know what they’re going through at each stage in the application process?
Today we’ll share a roadmap, with examples from real students, to identify the key milestones and questions in the student journey. You can use this to plan relevant content and identify the best times to interact with university candidates.
Advice from a student’s very own perspective, on how to build a relationship with the Gen Z youth market during freshers week.
15 million pages on The Student Room were viewed during the 2019 exam period. Check out the impressive statistics!
Students, Gen Z, youths, the future generation. Call them what you like, they are here and they have purchasing power. So what do they want from your brand and what kind of relationship should you build with your youth marketing strategy? We’ve pulled together the latest youth research trends to help you understand this audience and spot the ideal opportunities to engage.
Have you ever commissioned or carried out research, and the results weren’t what you wanted? Perhaps you never have because you’re not sure of the best way to do it? Here’s the know how to feel confident you’re asking the right questions, of the right people, in the right way when creating a water tight brief.
Who is the modern-day role model? Are social influencers the new celebrity endorsers? Do young people really trust them? Explore the truth behind the power of influencers, how they make young people feel and identify who truly inspires and resonates with today’s gen z.
In this podcast series, we will be speaking with our internal experts at The Student Room to bring you insights and tips from the UK’s largest online student forum to help you gain a more in-depth understanding across a multitude of areas when it comes to youth marketing.
For brands, freshers presents a crucial time of year for consumer activity. Thinking about your marketing activity early will enable you to maximise on the awareness stage and harness the power that organic brand awareness reaps when it comes to conversion.
We’re sharing insights and trends into the spending habits of prospective undergraduates; the influences on spending behaviour, purchase trends in preparation for university and market-leading brands. As well as this, we reveal popular content on The Student Room for freshers when it comes to uni life, whilst also giving you the first look into how you can get involved.
Open days are a highly influential tool when it comes to university decision-making. We asked users on The Student Room to share their thoughts on what makes a good open day, how universities could improve them, and what mobilises them to turn up.
In April, our very own Hannah Morrish who is the Student Choice and Education Lead at The Student Room will take to the mainstage of YMS London to present ‘Influencers killed the role model star – who inspires today’s Gen Z?’ She will be showcasing the very best of insights from the UK’s largest online student community and addressing your burning questions.
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