YMS London – Who inspires today’s Gen Z?

With the largest youth marketing festival just around the corner, we’re very excited to once again be sponsoring YMS London 2019.

Influencers killed the role model star

On day one, our very own Hannah Morrish, Student Choice and Education Lead at The Student Room will take to the mainstage to present Influencers killed the role model star – who inspires today’s Gen Z?

She will be showcasing the very best of insights from the UK’s largest online student community and addressing your burning questions; how much power do influencers have? How do young people feel about them? Who truly inspires and resonates with today’s Gen Z?

Revealing the truth behind who mobilises and sparks motivation in this generation, you can be sure to leave with a clear idea of what makes your target audience tick.

Join us for Hannah’s keynote on Tuesday 16th April at 09:50am – 10:10am.

Don’t get your brief in a twist

Have you ever commissioned or carried out your own research and the results weren’t what you wanted? If you’re nodding along right now, this is the master class for you; Don’t get your brief in a twist – here’s how to do research right.

Julie Vincent, Insight Director at TSR Insight and Hannah Morrish will show you how to create a watertight research brief. You can expect to leave feeling confident you’re asking the right questions, of the right people, in the right way.

Bring your research objectives along to the session or email Julie at julie.vincent@tsrinsight.com and we will choose one of your real-life briefs to workshop together on the day giving you the perfect example brief to take home.

This master class will take place in the Higher Education stream on Tuesday 16th April at 1:30pm – 3:30pm.

YMS aims to provide you with the insights, tools and partners needed to win over the most diverse, influential and ambitious generation of young people.

There will be over 100 inspirational speakers across two days covering all things from youth trends to marketing strategies – so is not to be missed and we hope to see you there!

In the meantime, our student marketing solutions for brands could be exactly what you’re looking for.