Below you'll find a list of all posts that have been categorized as “Marketing”
Who is the modern-day role model? Are social influencers the new celebrity endorsers? Do young people really trust them? Explore the truth behind the power of influencers, how they make young people feel and identify who truly inspires and resonates with today’s gen z.
In this podcast series, we will be speaking with our internal experts at The Student Room to bring you insights and tips from the UK’s largest online student forum to help you gain a more in-depth understanding across a multitude of areas when it comes to youth marketing.
For brands, freshers presents a crucial time of year for consumer activity. Thinking about your marketing activity early will enable you to maximise on the awareness stage and harness the power that organic brand awareness reaps when it comes to conversion.
Exam season is approaching which brings an influx of students using our study help tools to revise. The action starts now, last year our study help forums reached 5.2 million pageviews in April alone.
Each student journey is unique – we’re sharing Jack’s experience through Exams and Clearing to showcase the key points our users turn to The Student Room and our partners to help them make important life decisions.
Half of university applicants said their opinion of a university’s reputation would be negative if they found out they made a lot of unconditional offers.
With the rise of alternatives to higher education, such as degree apprenticeships, students now have more options to consider than ever before. This article summarises findings from our annual Options report about apprenticeships and demonstrates interesting ways and optimal times to engage prospective apprentices.
The risks associated with ad misplacement have increased dramatically in recent years, making brand safety a hot topic. This article explores ways to keep your brand safe and how The Student Room can help with this.
This year we’ve seen an interesting decrease in the likeliness to do a postgraduate degree (PG) compared to 2017, where further study was the top pathway choice. top pathway choice. Explore what this means for universities and marketers.
This article explores how students research their options, the significant people and support sources to take into consideration and what this means for higher education marketers.
Get inspired by these top 18 content ideas to help you give potential applicants the information, advice and guidance they need to study in the UK.
On Wednesday 14th November, Julie Vincent, Managing Director at Vincent Consulting, presented key findings from the Options 2018/2019 report, which shares the perceptions and decision-making journey of over 10,000 students. Having produced the insightful analysis and reporting on behalf of The Student Room, Julie shared her secrets to a successful market research project.
