Edge Hill University
A powerful campaign contributed to Edge Hill’s most successful Open Day in five years
Expanding Open Day footfall
Edge Hill wanted to attract as many pre-registrations as possible for its summer Open Day.
As a leading UK university with a gold TEF rating, Edge Hill was looking for the most effective way to let students know about the outstanding teaching it could offer them.
By partnering with The Student Room to deliver its awareness campaign, Edge Hill gained access to millions of prospective applicants on a platform that students trust.
“We chose The Student Room because we needed an engaged audience that was actively looking for university study.”
– Rebecca Montgomery, Digital Marketing Manager, Edge Hill University
How The Student Room helped Edge Hill achieve its goal
The objective of the campaign was to increase Open Day attendance, so The Student Room engaged a large, but highly targeted audience of applicants that matched Edge Hill’s criteria.
We connected Edge Hill with thousands of prospective Open Day attendees
The marketing mix included targeted display advertising and email, as well as a weekly spotlight which is designed for maximum exposure, in a prime location on The Student Room homepage. Weekly spotlights are eye-catching ad unit buttons with text copy that each link directly back to the client’s website.
The campaign combined high-visibility advertising to maximise reach with a carefully constructed and targeted email send that deepened engagement.
The Student Room worked closely with Edge Hill to test and optimise all the creatives to achieve the highest possible conversion rates:
“Working with The Student Room, we always get a great service and communication.”
The campaign ran between April and mid-June and performed very well, driving high volumes of relevant traffic to the client’s website. The email had an impressive open rate of 32.3% and targeted impressions over-delivered by 5% with 82% viewability. Rebecca commented on the success of the campaign:
“Overall we’re pleased with the results. The campaign contributed to our most successful Open Day in five years.”
By partnering up with The Student Room, Edge Hill was able to leverage the trust that thousands of students place in the platform in order to position itself as an authentic, high-quality institution. The success of this campaign was reflected in Edge Hill’s record attendance at the Summer Open Day.