Edge Hill University
How The Student Room delivered the ultimate student engagement and conversion solution for Edge Hill.
Edge Hill wanted to engage student users across The Student Room site to nurture and attract prospective applicants.
We recommended a holistic approach, covering student engagement, remarketing and lead generation, utilising our Premium University Partner Pack, which includes: offsite remarketing (Ada) and The Uni Guide direct response lead buttons. Edge Hill also targeted students who were looking at similar universities using our Competitor Clearing email.
"We know that students find The Student Room a valuable source for choosing university and for peer to peer engagement. Choosing TSR is therefore a great place to get our brand directly in front of our target audience at the right time in the recruitment cycle, as well as a place to help nurture prospects throughout their journey and gaining new insights."- Edge Hill University
Edge Hill's University Partner Pack has delivered 134,233 post views in 12 months.*
Their Competitor Clearing email achieved an open rate 23.4% and a click-to-open rate of 7.3%; the campaign generated 56 unique clicks.
Between May and October 2021, The Uni Guide lead pack has delivered 615 click leads and 40 high-intent form submissions.
*Data: October 2020 - October 2021