Reform Financial

How The Student Room exceeded benchmarks while helping Reform Financial promote their student bank accounts offer.

The ask

Reform Financial wanted to connect with a large student audience to let them know about their student banking offer.

"TSR is a phenomenal platform and one that we feel can benefit massively from student-friendly offers. Prior to building Reform Financial, I personally spent a lot of time lecturing in universities and often referred students to TSR for help with a whole manner of things with great success. It was an obvious choice for this current campaign."
- Lee Bridges, Director at Reform Financial

The solution

By combining targeted email with attention-grabbing display, we were able to deliver a powerful campaign which maximised Reform Financial's exposure to its target student market.

Both the display and email elements of the campaign were successful, achieving a strong email open rate and smashing benchmark projections for display CTR% and email click-to-send.

"We had a phenomenal open rate and CTR for our first mailshot with TSR. The offer we are presenting allows 18+ students to receive £75 for free when opening a bank account through us and it is proving extremely popular. We are very keen to get the offer in front of as many students as possible and TSR is most definitely the place to do so."
- Lee Bridges, Director, Reform Financial

The value

Email exceeded its benchmarks by 132% (CTO) and 22% (open rate)

Sent to 10,000 recipients, open rate 36% (vs benchmark of 29.4%), click-to-open rate 2.6% (vs benchmark of 1.12%)

Display exceeded its CTR benchmark by 67%

83,00 impressions, 85 clicks, CTR = 0.1% (benchmark = 0.06%)

How was it working with our team?

"10/10 - Daniel Walker has been our main point of contact throughout and has gone above and beyond to a level that is rare to see - fielding calls and emails over evenings and weekends, and as well as being extremely helpful. He also understood the brief and was able to guide us where needed. The rest of the team we have dealt with have been superb also - timely, positive, and keen to please."

- Lee Bridges, Director, Reform Financial

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