The Uni Guide Success Stories

Find out how we've helped university clients to attract top quality applicant leads and achieve their recruitment goals

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Applicant lead generation

Discover how other universities have attracted high volume, quality leads using The Uni Guide.

See how optimised features including lead buttons, course search promotion and similar course buttons can supercharge your applicant numbers.

The difference lead buttons make

We ran a direct comparison between two universities which were similar in size and league position between 1 August and 30 November 2021. University A did not have lead buttons switched on, while University B did. By not enabling the lead button feature, University A received 0 leads, missing out on the chance to attract over 1,000 qualified applicant prospects:

University A: 0 leads

University B: 1,166 leads

  • 566 website visits
  • 293 information request forms
  • 139 open day bookings
  • 168 prospectus downloads

In the period 1st July to 1st November, the Similar Courses button accounted for 18.5% of all leads generated. This is student engagement that’s being driven from non-participating unis to institutions that have their buttons activated. 11% of all University B’s leads were generated from the Similar Courses Button.

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