How The Student Room helped Zero Gravity raise awareness of their mentoring platform which helps students get into leading universities.
Zero Gravity wanted to reach students from low-income backgrounds who aspire to study at leading universities, but do not have access to the resources, networks, and advice required to get there. They needed options with a quick turnaround to coincide with the launch of their new website and the start of the new academic year.
A targeted email to students starting Year 13 in September was proposed as the best option to achieve their campaign objective. To maximise reach, the email was sent to students across the UK and scheduled to hit inboxes on the first day back to teaching for many of the recipients.
"Prior to the campaign, I was sceptical about targeted email as a delivery mechanism for conversion-driven campaigns. However, The Student Room email campaign exceeded our media projections by 50% due to their highly-relevant and high-scale student audience"- zero gravity
The email achieved a 30.6% open rate and exceeded the client's media projections by 50%. Zero Gravity attributed The Student Room email campaign to recruiting an additional 100+ low-income students onto their platform who will now be mentored into leading UK universities over the next six months.