Ada – Pioneering Programmatic display advertising
For anyone looking to ensure a successful campaign while protecting their brand’s reputation, our pioneering programmatic solution, Ada, is the answer. By combining unrivalled first-party data with the highest standards for viewability in the HE sector, we can deliver real campaign performance underpinned by safety, transparency and trust.
A RELIABLE, FULLY-MANAGED SERVICE
Make your programmatic work harder for you.
Using our comprehensive, first-party data, we power intelligent, brand safe programmatic buying. Our data allows us to put your ads in front of the right people, in the right context at the right time.
Our in-house experts have worked hard to ensure we offer a strong, transparent and brand safe programmatic proposition that drives return on investment.
We are the first agency or media company in the education sector to be approved by the third party organisation JICWEBS DTSG for our best practice of on and off-site brand safety.
How it’s been done before
We demonstrated our expertise in Aston University’s recent programmatic campaign. Explore how we were able to target the right users through precise data segmentation.
“The Student Room’s data connects the dots and helps us determine between different ad formats, it validates that our money is well spent. ”
Nottingham Trent Univeristy
Digital Marketing Manager
“We can’t be broad. We do specific courses and recruit from specific areas, geographically as well as socially. We have to be more targeted by the nature of who we are and what we offer. The Student Room’s data gives us the ability to do that.”
Aston University
Head of Digital
“As the only education agency to be [DTSG] verified, The Student Room is ahead of the curve. If you have a question or a query, they are incredibly approachable too.”
University of Bradford
Associate Director of Marketing Communications