Millennium Point

How The Student Room used a targeted email to promote their university scholarship offer.

The ask

Millennium Point wanted to highlight its scholarship opportunities (fully funded undergraduate degrees in Engineering, Digital Technology, Computing or Built Environment at Birmingham City University) to first-time undergraduates, located in the West Midlands who were looking to start a degree in September 2022.

The solution

Thanks to our rich first-party data, The Student Room can build a bespoke audience segment based on current location, intended location, study level, subject choice and more. We sent an email directly to the inbox of highly-engaged prospective applicants in the West Midlands area.

"We chose The Student Room as it has been a trusted website for students for years, so we knew we would reach the right people by working with them for our campaign. The team are an absolute delight to work with, the communication across the campaign was brilliant. Once it had finished, the final meetings going through stats and any questions were helpful for our reports."
- Millennium Point

The value

Millenmium Point's targeted email achieved an outstanding open rate of 56% and drove relevant traffic to the client's site. The successful campaign also delivered multiple application conversions.

Client feedback

Laura Everall, Marketing Co-ordinator, Millennium Point

How did your campaign compare to your expectations?

“The campaign overall beat expectations, from a high open-rate, we could see the transition to our website on our Google Analytics. From the campaign, we also gained several applications and expressed interest applicants. The Student Room team has been great to work with, any questions about the process were answered quickly and knowledgeably. Everything was very straightforward and easy to complete. The aftercare with stats and reporting was easy to read and understand."  

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