National Careers Service
Utilising their Official Rep, The National Careers Service were able to have direct, authentic communication with young people looking for advice.
HOW THE NATIONAL CAREERS SERVICE CONNECTED WITH 20,000 STUDENTS
The National Careers Service, an organisation that provides free, up-to-date, impartial information, advice on careers, skills and the labour market in England, were looking for ways to reach a wider student audience and encourage interaction whilst continuing to provide life-changing advice to young people.
They partnered up with The Student Room (TSR), the UK’s largest online student community, to discuss the innovative ways they could access and engage their huge youth audience.
We worked with the National Careers Service to set up an Official Rep: a TSR account allowing institutions to have direct and authentic communication with students, in a place where they are already asking questions, considering their options and researching their next steps. Sophie Graham, Education and Awareness Co-ordinator at the National Careers Service, commented:
“The flexibility of TSR allows the National Careers Service to be more visible to students at key times throughout the academic year. We have been able to support students going through their exams and with their next steps after school, college and university.”
Striving to deliver the best possible advice to all young people, the National Careers Service’s Official Rep has given them an extra digital dimension to do what they do best. It has provided them with an authentic voice in the student space, the ability to extend their reach and most importantly, a channel of communication to talk directly to young people in a trusted and genuine space.
“TSR provided the National Careers Service team with the training and support we needed to ensure we were delivering the best possible service to the students and parents that are actively seeking support about careers, education, employment and apprenticeships. This allowed us to tailor our approach to ensure we were using the right language and resources to support students moving forward.”
We helped the National Careers Service reach up to 20,000 students in just four months. This has allowed them to provide professional support and engage with a new and diverse audience seeking useful advice.