Queen Mary University of London

Explore how we used clever segmentation and precision targeting to help Queen Mary University of London recruit niche skilled students for their new campus.

UTILISING HIGH-PERFORMING DATA TO ENGAGE AND CONVERT PROSPECTIVE MEDICAL STUDENTS

We joined forces with Queen Mary University of London, to help attract, engage and convert niche skilled students to their new campus in Malta.

The Russell Group University specialises in medical courses and ranked third in the UK for medicine by the Guardian in 2018. With over 21,000 students, their well-established brand puts them in a position of high demand in London each year.

Having invested a lot of time and resource getting their new Malta campus ready for 2017, Queen Mary University began recruiting for their first intake. The task was to attract 40-60 medical students to the new campus, and fast.

Utilising email and display promotion with The Student Room, the university boosted their message in a late campaign that focused on conversion, and it was vital they were highly targeted with their marketing approach.

Our precision ad serving technology and first-party data allowed the university to target high performing audiences interested in medical degrees and their strong brand meant the overseas campus was particularly appealing to UK students. By doing this Queen Mary university’s campaign experienced impressive results including a 49% open rate and 7% click-to-open rate, indicating the quality and outstanding performance of its engaged audience.

“Opening a new campus abroad is an exciting project we’re all rightly proud of.
The Student Room were able to refine their audience to identify exactly the people we needed to engage with, and target them accurately. The email open rates in particular were remarkable.” – School of Medicine and Dentistry Marketing Manager

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