What influence do
parents have on university
decision making?

By TSR Insight (part of The Student Room)

Base: 829 responses (6th – 8th May 2023)

We asked prospective undergraduates how their parent(s)/carer(s) were supporting their university application and decision making. Some of the key insights from the data include:

• More than three quarters of prospective undergraduate respondents felt their parent(s)/carer(s) would influence their university choice.
• Parents also appear to have a role in rejecting universities; 41% said their parent(s)/carers had helped them narrow down their university choices and 31% said they had discouraged them from choosing certain universities.
• Around one in five (21%) thought their parent(s)/carer(s) used printed prospectuses as an information source.