YMS London – Largest youth marketing festival

In April, our very own Hannah Morrish who is the Student Choice and Education Lead at The Student Room will take to the mainstage of YMS London to present ‘Influencers killed the role model star – who inspires today’s Gen Z?’ She will be showcasing the very best of insights from the UK’s largest online student community and addressing your burning questions.

Youth market insights: Apprenticeships

With the rise of alternatives to higher education, such as degree apprenticeships, students now have more options to consider than ever before. This article summarises findings from our annual Options report about apprenticeships and demonstrates interesting ways and optimal times to engage prospective apprentices.

Bridging the gap – Julie Vincent about market research and the decision-making process

On Wednesday 14th November, Julie Vincent, Managing Director at Vincent Consulting, presented key findings from the Options 2018/2019 report, which shares the perceptions and decision-making journey of over 10,000 students. Having produced the insightful analysis and reporting on behalf of The Student Room, Julie shared her secrets to a successful market research project.