Half of university applicants said their opinion of a university’s reputation would be negative if they found out they made a lot of unconditional offers.
Youth market insights: Apprenticeships
With the rise of alternatives to higher education, such as degree apprenticeships, students now have more options to consider than ever before. This article summarises findings from our annual Options report about apprenticeships and demonstrates interesting ways and optimal times to engage prospective apprentices.
The Student Room acquires leading education market research, brand and insight consultancy, Vincent Consulting
The Student Room (TSR), the UK’s largest online student community, has announced the acquisition of leading education market research and insight consultancy Vincent Consulting.
Brand safety: How to avoid the traps that put your brand at risk
The risks associated with ad misplacement have increased dramatically in recent years, making brand safety a hot topic. This article explores ways to keep your brand safe and how The Student Room can help with this.
Is a postgraduate degree still the top choice after graduating?
This year we’ve seen an interesting decrease in the likeliness to do a postgraduate degree (PG) compared to 2017, where further study was the top pathway choice. top pathway choice. Explore what this means for universities and marketers.
Key findings from Options: Parental influences and information sources
This article explores how students research their options, the significant people and support sources to take into consideration and what this means for higher education marketers.
Know your international audience: 18 content ideas for students
Get inspired by these top 18 content ideas to help you give potential applicants the information, advice and guidance they need to study in the UK.
Bridging the gap – Julie Vincent about market research and the decision-making process
On Wednesday 14th November, Julie Vincent, Managing Director at Vincent Consulting, presented key findings from the Options 2018/2019 report, which shares the perceptions and decision-making journey of over 10,000 students. Having produced the insightful analysis and reporting on behalf of The Student Room, Julie shared her secrets to a successful market research project.
Bridging the gap – Hannah Morrish about connecting students and government
On Wednesday 14th November, Hannah Morrish, Student Choice and Higher Education Lead at TSR, took Bridging the Gap attendees on a journey through our community and gave insights into what matters most to young people. Here are the key findings of her presentation.
Bridging the gap – Connecting students and government
On Wednesday 14th November we welcomed government representatives to join us at our first ever Bridging the Gap in London. We came together to share insights into the minds and behaviour of young people with the objective to bridge the gap between students and government, here’s a round-up of the day.
OPTIONS 2018 – FREE ANNUAL REPORT
Each year we survey thousands of students to discover their perceptions of the options available to them after school, college or university to give you a unique insight into their decision-making journey.
Know your international audience: How to communicate with a global market
On average international students consider three other countries in addition to the UK when deciding where to study. So, how can you ensure both the UK and your university stand out amongst the crowd?