Listicle email specs and templates

Please complete one of the specs below, depending on what slot you have booked.

Email Listicle

All email creative is required 5 working days prior to the send date, and at least 10 working days over Clearing (July & August). This is to ensure there is enough time to upload the content, run relevant quality checks, complete test sends and prepare for the send.


Please note that you will not get a chance to amend your copy nor image, and will only receive a proof for your records.

To ensure the best performance of your email, please make sure none of these trigger words are included in your copy or we won’t be able to send your email.

Premium Listicle slot

>> Click here to complete full tech specs

Image (with logo embedded) – 600px W x 200px H
Copy – max 350 characters including spaces
Call-to-action – max 25 characters including spaces
Colour for call-to-action button
Tracked URL

Standard Listicle slot

>> Click here to complete full tech specs

Image (with logo embedded) – 450px W x 350px H
Copy – max 290 characters including spaces
Call-to-action – max 25 characters including spaces
Colour for call-to-action button
Tracked URL

We’ve been working hard to review and update our email templates to increase student engagement across all of our email communications.
After months of testing with clients, refining and getting feedback from our Head UX &UI designer and CRM experts, we’re delighted to share them with you for your next campaign. 24.0% uplift in unique opens, 15.8% uplift in unique clicks and 30.4% uplift in total clicks are just some of the impressive results we’ve seen so far.
– The Client Services team (clientservices@thestudentroom.com)