Recruitment events post-pandemic: attract students and drive conversions

Assets from webinar held on 14 June 2022

Presented by Revolution Viewing and Victoria Littler from The Student Room

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Recruitment events

Key takeaways:

  1. Create a seamless journey between resources - everything in one place and consider the user experience i.e. "what do they want to see next?"
  2. A sense of belonging at university is very important for applicants
  3. Virtual events will still be key for 2023 recruitment (on-demand is preferred)
  4. Hybrid events will mean creating a joined-up relationship between your virtual and on-campus events through pre-event marketing strategies
  5. Great content ideas - a video featuring: a student talking about their course, your campus
  6. Good online visual content is important in driving attendance
  7. Think about how you can personalise your communications

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Start at 28.23 for The Student Room content

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