Archive for Education

Engaging with students online: a few faux pas

In the previous post, our Engagement Manager Chris McNair shared his thoughts on how best to engage with students via social media.

Chris is lovely, but he is nothing if not honest. When we cornered him to get his thoughts on engagement, he not only talked about what works when reaching out to our members but also what makes him cringe. Here are a few of the things on that list…

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So how *should* universities engage with students via social media?

Earlier this week we promised to share some of our thoughts on what best practice in engaging students online looks like – as well as what not to do when reaching out. So we cornered Chris McNair, Engagement Manager at The Student Room and veritable Jedi when it comes to understanding our community, to ask what he would advise universities and other big organisations who are thinking of stepping up their presence online…

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