Clearing & Adjustment 2020
Tell Clearing applicants about courses they are interested in
Our database is made up of over 49,000 users who have opted-in to receive Clearing updates from you. They’re waiting to hear about places you have available and why your university is the best choice for their next step.
Over 39,000 individuals have also specified subject preferences, allowing you to target the most relevant applicants.
Our 2019 Clearing emails performed exceptionally well, with an average open rate of 27.2% and click-to-open rate of 8.9%.
Put your message straight in your audiences’ hands
As we all become increasingly glued to our smart phones, it’s unsurprising that SMS is a highly effective way to grab attention. In 2019, 15,261 users opted-in for Clearing information to be sent via SMS.
We can send your texts to our full database, or target a particular subject. The SMS updates are only sent during Results Day week, ensuring maximum relevance and high visibility for your university at this most competitive time.
Because our users have requested these updates, our SMS activity gets an impressive average click-to-send rate of over 10% (average 2018 and 2019).
Subject marketing solutions
Great for faculties or courses that need a helping hand
Target applicants in our user database based on their onsite behaviour, registered data and stated subject preferences. We’ll provide expert advice and a bespoke promotional plan to ensure you achieve your goals.
- Accounting and Finance
- Architecture, Building & Planning
- Art, Design, Creative Studies
- Biological Sciences
- Business & Management
- Computer Science
- Drama, Theatre, Music and Performance Studies
- Education & Teaching
- English Literature
- Geography, Geology & Environment
- Hospitality & Tourism
- Information, Journalism & Media
- Languages and Linguistics
- Other Healthcare Professions
- Philosophy and Theology
- Religious Studies
- Sport Science
- Veterinary Medicine
Our course-specific inventory is sold on a first come first served basis.
Mixed format ad units | High visibility in a trusted space
Our experts put different creatives through a rigorous testing process and optimise towards the best-performing ad formats, so you get brilliant results.
All campaigns are highly targeted, meaning every impression makes a powerful impact on a receptive student audience.
We reinforce your key messaging by serving your ads alongside the Clearing content which achieves the highest traffic and engagement rates.
1 million impressions guaranteed | Only 10 spots available in August
This August, get maximum exposure with 1 million guaranteed impressions across The Student Room site. Take advantage of this crucial window in the decision-making journey by alerting applicants to your offer with an eye-catching Clearing button.
We offer creative direction to ensure your advert achieves the highest possible response rate. Be sure to secure your Clearing button early as this is a very popular product and there is limited availability.
High-performance interruptive ad units appear and remain in view when the applicant visits a relevant subject forum. For example, if they were posting in a Politics forum, the advert would display prompting them to consider a BA in Politics with your university.
This is the ideal product to promote unfilled courses since our subject alerts deliver both high engagement and exposure. The average click-through rate is 0.9%.
Recall, recognition and CTR results are all impressively high because the ads are targeted at an audience that is already showing strong subject-specific interest.
Advertorials in Clearing and Adjustment Hub
Build an authentic, trusting relationship based on supporting applicants when they really need your advice.
Our editorial team has identified useful, inspiring and engaging content that will empower students to take action and apply through Clearing and Adjustment. In 2019, our content consistently achieved dwell times of up to 4 minutes.
Content allows you to leverage the trust students place in our platform by positioning your brand as the authoritative voice on your chosen topic.
Roadblock your content with display advertising for a winning solution that encourages engagement amongst undecided or unplaced students.
Ada – programmatic solution
Reach your audience anywhere on the web
The key to retargeting success is to reach an audience that is genuinely interested, in appropriate locations where your ads will deliver user value.
Supercharge your ads by partnering your on-site campaign with our pioneering programmatic solution, Ada. Reach and convert our Clearing audience whereever they are on the web by using our comprehensive first-party data to target with laser-focused precision in brand-safe environments.
With 74% average viewability, we’ll ensure your Clearing offering gets seen by the right people to drive exceptional results, meaning your budget is spent with maximum impact. See how it’s worked for Aston University.
How we measure your campaign
We provide an end of campaign report to give you a deep understanding of the performance of our Clearing 2020 products against your campaign objectives.
We use a variety of metrics including:
- Traffic – Click-through rates
- Conversion tracking for programmatic campaigns
- Email open and click-to-open rates
- Pageviews and dwell time on content