Universities have demonstrated incredible resilience, innovation and creativity in the face of national and worldwide lockdowns. Communication strategies have been reinvented, Open Days have gone virtual and lessons are taking place online. Yet the national press is sowing the seeds of discontent with sensationalist headlines about mass dropouts, students being locked into their campuses, and students suffering from social isolation or mental health issues.
So, how can you as marketing and recruitment protect your 2021 prospects? And is the threat of falling applicant and rising dropout numbers even real? Read our 6 top tips.