Belonging, at its heart, is about feeling safe. When you belong to a group, person, or place, you have some …
Higher ed marketing: How to boss the five essential stages in your student recruitment strategy
Want to add some oomph to your student marketing campaigns and take your applicant recruitment numbers to the next level? While recruiting students for your university is not a linear process, these key ingredients are vital to your success – research, brand awareness, nurture/engagement, lead generation and applicant conversion.
While we know you’re already aware of these stages, we have some performance-boosting ideas for you. We’ll also show you how our new offering, UPP Unlimited, weaves seamlessly into your existing strategy, enhancing the impact of activities at every stage of the student journey.
How prospective undergraduates feel about the cost of living crisis
92% of prospective undergraduates are concerned about the rising cost of living, according to our September survey The Student Room …
Over half of Gen Z is concerned about employability
Our latest Navigating Changing Options (NCO) survey explores the career goals and concerns of the next generation of workers In …
What applicants expect from on-campus and virtual university open events
The pandemic meant universities had to be swift and agile to deliver new virtual university open events – and they …
What to expect in Clearing 2022
What should you expect in Clearing 2022 – exams are back, but what will this mean for student recruitment?
In this blog, we’ll look at trends from Results Week 2021, what student activity and polls are telling us about the 2022 applicant cohort, and what you can do to not only survive, but thrive in Clearing 2022.
Year 12 and the case for early engagement
Timing is everything in student recruitment. But how early should you target prospective applicants? In this blog, we will show you why early engagement with Year 12s is crucial and what you can do to fortify your strategy for the 2023 cycle.
HSBC partners with The Student Room to help young people understand Student Finance
HSBC is working with The Student Room to demystify student finance and help young people access the resources and funding they need. We asked Annette Whalley, Senior Education Consultant, to tell us why this Student Finance awareness campaign is so important.
Accommodation choices: what matters most to student tenants
Promoting properties to students can be complicated. With so many accommodation options open to prospective tenants, how can you be …
Preparing for work. 2022 school-leavers share their plans and concerns
TSR Insight’s Navigating Changing Options research revealed some fascinating insights about how Year 13s (or equivalent) are preparing for the world of work.
Discover how confident they feel about their employment prospects, how they are making decisions about their careers, and their views on degree apprenticeships.
Postgraduate research: what’s impacting applications now?
In March we launched the Big Spring Term Survey to gather young people’s views on a range of topics relating to student life and education. The responses from current undergraduates showed that there are huge opportunities for universities to increase postgraduate numbers by helping applicants to understand their options.
What is happening in postgraduate recruitment?
Last year, we predicted that the pandemic would cause a spike in postgraduate numbers for the 2020/21 cycle, before returning to trend when the economic situation improves. Indeed, domestic postgraduate taught numbers increased by 16%, significantly above the usual growth trend. So will this continue?
This latest blog will look at the current landscape for postgraduate recruitment, covering global and domestic influences, when to promote postgraduate campaigns or events, why students are considering postgraduate study, key trends and why funding is still a key barrier for prospective students.