Higher ed marketing: How to boss the five essential stages in your student recruitment strategy

Want to add some oomph to your student marketing campaigns and take your applicant recruitment numbers to the next level? While recruiting students for your university is not a linear process, these key ingredients are vital to your success – research, brand awareness, nurture/engagement, lead generation and applicant conversion.

While we know you’re already aware of these stages, we have some performance-boosting ideas for you. We’ll also show you how our new offering, UPP Unlimited, weaves seamlessly into your existing strategy, enhancing the impact of activities at every stage of the student journey.

Preparing for work. 2022 school-leavers share their plans and concerns

TSR Insight’s Navigating Changing Options research revealed some fascinating insights about how Year 13s (or equivalent) are preparing for the world of work.

Discover how confident they feel about their employment prospects, how they are making decisions about their careers, and their views on degree apprenticeships.

Postgraduate research: what’s impacting applications now?

In March we launched the Big Spring Term Survey to gather young people’s views on a range of topics relating to student life and education. The responses from current undergraduates showed that there are huge opportunities for universities to increase postgraduate numbers by helping applicants to understand their options.